Cookie Policy

Last Updated: June 19, 2026

1. Introduction

Welcome to Marcos, your trusted food destination. When you visit our website at eatpizza-marcos.click, we use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertisements. This Cookie Policy is designed to provide you with clear and transparent information about how we use these technologies, in accordance with applicable United States privacy laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), as well as the Federal Trade Commission (FTC) Act guidelines on consumer protection and digital transparency.

This policy applies to all visitors, users, and customers who access our website. We encourage you to read this policy carefully. If you have any questions or concerns, please contact us using the details provided at the end of this document.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet, or other internet-enabled device) when you visit a website. These files are stored in your browser and allow the website to recognize your device on future visits. Cookies are widely used across the internet to make websites work more efficiently, to improve user experience, and to provide website owners with useful information about how their sites are being used.

Cookies can be set by the website you are visiting (known as "first-party cookies") or by third-party services that are integrated into the website (known as "third-party cookies"). Cookies may be stored temporarily for the duration of your browsing session ("session cookies") or for a longer period, even after you close your browser ("persistent cookies").

2.1 How Cookies Work

When you first visit eatpizza-marcos.click, our server sends a cookie file to your browser, which stores it on your device. Every time you return to our website or navigate between pages, your browser sends the stored cookie information back to our server. This allows us to recognize you, remember your preferences, and provide you with a more personalized and seamless experience.

In addition to traditional cookies, we may also use similar tracking technologies such as:

  • Web Beacons (Pixel Tags): Tiny invisible images embedded in web pages or emails that track user behavior and email engagement.
  • Local Storage: A browser-based storage mechanism that stores data on your device without expiration dates.
  • Session Storage: Temporary data storage that is cleared when you close your browser.
  • Fingerprinting: A technique that collects information about your browser and device settings to create a unique identifier.

3. Types of Cookies We Use

We use four main categories of cookies on our website. Each category serves a different purpose, and we explain each one below:

3.1 Essential Cookies

Essential cookies are strictly necessary for our website to function properly. Without these cookies, certain features of the website — such as your shopping cart, online ordering system, or account login — would not work correctly. These cookies do not collect personal information for marketing purposes, and they cannot be disabled without affecting the core functionality of our website.

Under applicable US privacy laws, essential cookies are generally exempt from consent requirements because they are necessary for the provision of the service you have requested.

3.2 Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting aggregated and anonymized data. This information helps us identify which pages are most popular, how users navigate through our site, where users come from, and where they drop off. We use this data to improve the structure, content, and performance of our website.

We primarily use Google Analytics for this purpose. Google Analytics places cookies on your device that collect data about your visit and send it to Google's servers. The data collected is anonymized and does not personally identify you.

3.3 Functional Cookies

Functional cookies enable enhanced functionality and personalization on our website. They may be set by us or by third-party providers whose services we have integrated into our pages. These cookies remember choices you make, such as your preferred language, your location (for finding nearby Marcos restaurants), items you've added to your cart, or your login status. If these cookies are disabled, some or all of these features may not function properly.

3.4 Advertising and Marketing Cookies

Advertising cookies are used to deliver relevant advertisements to you, both on our website and on other websites and platforms across the internet. These cookies track your browsing behavior over time and across different websites to build a profile of your interests and serve you targeted ads. They are typically placed by advertising networks, such as Google Ads and Facebook, with our permission.

Under the CCPA and CPRA, the use of advertising cookies may constitute the "sale" or "sharing" of personal information. California residents have the right to opt out of such activities. Please see Section 6 of this policy for more information on how to exercise your rights.

4. Specific Cookies We Use

The table below provides detailed information about the specific cookies used on eatpizza-marcos.click, including their names, purposes, types, and durations:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data on how visitors use the website. Distinguishes unique users by assigning a randomly generated number as a client identifier. Analytics 2 years
_gid Google Analytics Registers a unique ID used to generate statistical data on how visitors use the website. Used to distinguish users across sessions. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rates. Limits the collection of data on high-traffic websites to prevent performance issues. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Stores and tracks conversions from Google Ads campaigns. Advertising 90 days
_fbp Facebook / Meta Used by Facebook to deliver a series of advertising products such as real-time bidding from third-party advertisers. Tracks visitor behavior across websites that use Facebook services. Advertising 90 days
_fbc Facebook / Meta Stores the Facebook click identifier when you arrive at our website via a Facebook advertisement. Used for conversion tracking and ad optimization. Advertising 90 days
PHPSESSID Marcos (eatpizza-marcos.click) Preserves your user session state across page requests, including your shopping cart contents, login status, and order information. Essential Session
cookieconsent_status Marcos (eatpizza-marcos.click) Stores your cookie consent preference so that we do not repeatedly display the cookie consent banner on every visit. Essential 1 year
user_preferences Marcos (eatpizza-marcos.click) Remembers your preferences such as preferred location, delivery address, dietary preferences, and language settings to provide a personalized experience. Functional 6 months
cart_token Marcos (eatpizza-marcos.click) Stores a unique token associated with your current shopping cart to persist your selected items across browsing sessions. Functional 30 days
_hjSessionUser Hotjar Identifies a unique user, ensuring data from subsequent visits to the same site are attributed to the same user ID. Used for heatmaps and user behavior analytics. Analytics 1 year
IDE Google DoubleClick Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads. Used to measure the efficiency of advertising campaigns. Advertising 13 months

Note: The cookies listed above represent the primary cookies currently in use. This list may be updated periodically to reflect changes in our technology and service providers. We recommend reviewing this policy regularly for the most current information.

5. Third-Party Cookies

Some cookies on our website are set by third-party services that we use to enhance the functionality and performance of eatpizza-marcos.click. These third parties have their own privacy and cookie policies, and we encourage you to review them:

  • Google LLC: Google Analytics, Google Ads, and Google Maps are integrated into our website. Google's data processing is governed by their Privacy Policy and Cookie Policy.
  • Meta Platforms, Inc. (Facebook): We use the Facebook Pixel for advertising and conversion tracking. Facebook's data practices are described in their Data Policy.
  • Hotjar Ltd.: We may use Hotjar for user experience analytics, including heatmaps and session recordings. Hotjar's practices are described in their Privacy Policy.

We do not control the cookies set by these third parties and are not responsible for their data processing practices. Please refer to the respective third-party policies for more information.

6. How to Manage and Disable Cookies

You have the right to control the cookies that are placed on your device. There are several ways you can manage your cookie preferences:

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can configure your browser to refuse cookies entirely, delete existing cookies, or alert you when a cookie is being set. The steps to manage cookies vary depending on the browser you use. Below are links to instructions for the most popular browsers:

6.2 Opt-Out Tools for Specific Third Parties

You can also opt out of specific third-party tracking technologies using the following tools:

  • Google Analytics Opt-Out: Install the Google Analytics Opt-Out Browser Add-On to prevent your data from being collected by Google Analytics.
  • Google Ads Personalization: Manage your Google Ads preferences and opt out of personalized advertising at Google Ad Settings.
  • Facebook / Meta Ad Preferences: Manage your Facebook ad preferences and opt out of interest-based advertising at Facebook Ad Preferences.
  • Network Advertising Initiative (NAI): Use the NAI opt-out tool at optout.networkadvertising.org to opt out of interest-based advertising from participating companies.
  • Digital Advertising Alliance (DAA): Use the DAA opt-out tool at optout.aboutads.info to manage your advertising cookie preferences.
  • Hotjar Opt-Out: Opt out of Hotjar tracking by visiting Hotjar's opt-out page.

6.3 Our Cookie Consent Tool

When you first visit eatpizza-marcos.click, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can update your preferences at any time by clicking the "Cookie Settings" link in the footer of our website. Please note that changes to your cookie preferences may take effect immediately or after reloading the page.

7. Impact of Disabling Cookies

While you have the right to disable or restrict cookies, doing so may have a significant impact on your experience on our website. The table below summarizes the potential effects of disabling each category of cookies:

Cookie Type Impact of Disabling
Essential Cookies The website may not function properly. You may be unable to add items to your cart, place orders, log in to your account, or use core features of the website. We strongly recommend keeping essential cookies enabled.
Analytics Cookies We will not be able to track how visitors use our website. This means we will have reduced ability to identify and fix issues, improve content, and optimize the user experience. Your browsing experience will not be directly affected, but the quality of our website may decline over time.
Functional Cookies Personalized features may not work correctly. You may need to re-enter your preferences on every visit, and some convenience features such as saved addresses, preferred locations, and cart persistence may not function.
Advertising Cookies You will still see advertisements, but they will be generic and less relevant to your interests. Disabling these cookies will not reduce the total number of ads you see, but they will no longer be tailored to your preferences and behavior.

8. Your Privacy Rights Under US Law

Depending on your state of residence, you may have specific rights regarding your personal information, including data collected through cookies. Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have the following rights:

  • Right to Know: The right to know what personal information is collected about you, including through cookies and tracking technologies.
  • Right to Delete: The right to request the deletion of personal information we have collected about you.
  • Right to Opt Out: The right to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising purposes.
  • Right to Correct: The right to request correction of inaccurate personal information.
  • Right to Limit Use of Sensitive Personal Information: The right to limit the use and disclosure of sensitive personal information.
  • Right to Non-Discrimination: The right not to be discriminated against for exercising your privacy rights.

To exercise any of these rights, please contact us using the information provided in Section 10 below. We will respond to verifiable consumer requests within the timeframes required by applicable law (generally 45 days, with an extension of up to 45 additional days when reasonably necessary).

The FTC Act also governs our use of tracking technologies, and we are committed to complying with FTC guidelines on transparency, fairness, and consumer protection in our digital marketing and data collection practices.

9. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will update the "Last Updated" date at the top of this policy and, where required by law, notify you of the changes through our website or by other appropriate means.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and how you can manage your preferences. Your continued use of eatpizza-marcos.click after any changes to this policy constitute your acceptance of the revised terms.

10. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us. Our team is committed to addressing your inquiries promptly and transparently.

Contact Information — Marcos